Distributor's sales of vaccine jump to number one in U.S.

A new in-clinic educational aid and consumer PR efforts developed by Visionaire for a feline vaccine on behalf of a veterinary distributor, helped vault the distributor to the highest sales in the U.S. among competing companies. Seeing the success, the manufacturer's sales reps clamored for—and received—the same materials.

Company sees its Web site hits more than double; receives over 300 calls

A focused PR campaign targeted to agricultural media in the Midwest on behalf of a specialty agricultural company achieved exceptional results. Numerous publications interviewed the company's president and CEO, and developed stories. Many gave the news front-page billing. Coverage was tracked in some 29 media outlets. As a result of the effort, Technology Crops International received over 300 phone calls and its web site hits doubled the first month, then jumped to 250% the second month following the release.

Print ad receives highest score

Visionaire Marketing developed the creative concept and content for a print ad that received the highest score among 33 ads tested for "effectively communicating the product/service's benefits." The ad for a veterinary pharmaceutical scored 26% higher than the mean of all ads tested. The independent research was conducted by Readex.