About the team:

Visionaire Marketing was set up as a client would design an ad agency - keeping the client's needs front and center at all times. The agency is staffed with only senior people who are passionate about their work. Our team combines people with both client and agency experience—to give you the best of both perspectives.

Alice Coram, MBA, is the founder and president of Visionaire Marketing. Alice brings over 18 years marketing experience and offers expertise in developing effective and award-winning campaigns. Her broad base of experience includes print and broadcast advertising, direct marketing, package design, issue management and public relations.

Coram's work includes two TV campaigns that achieved the coveted silver and gold Effie awards, and she personally directed the PR campaign that achieved the highest publicity ever attained for a veterinary pharmaceutical: over 1 billion media impressions. Prior to forming Visionaire Marketing, Coram held senior marketing positions in pharmaceuticals, at both a large international company, and a small start-up firm.

About the name:

Leonardo Da Vinci's life and work inspired the name, Visionaire Marketing. As a sculptor, painter, scientist, engineer, architect and inventor, Da Vinci truly defined the period of the High Renaissance. A rarity in any era, Da Vinci was equally exceptional in both art and science. He was, by anyone's measure, a man of great vision, a "visionaire."

Visionaire Marketing seeks to emulate that union of the best of right brain and left brain thinking—of creativity and science—or as Da Vinci termed it, the union of "sight and insight." Taking a science-based product or service and creating a compelling picture with words and art is both our business and our expertise.

Visionaire Marketing is headquartered in Raleigh, North Carolina.

If you're ready for an advertising and PR firm designed with you in mind, call us at 919.293.0243.